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We created a new product for Sony Music, the electric conductive ink marker.

With this new product, music lovers will be able to enjoy it in a different way.

People could draw something with the Sony ink marker and just putting their hands close to the drawing they can play different notes.

So they can crate their own personal music through the ink that connects with the wobble Sony ink device and with the Sony ink app in phone.

Sony ink marker with the electric conductive ink

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Wooble device that connects the ink and the Sony Music App


Sony Music App

Through your drawing you can create your own music and share it with your friends.

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Case Video in Spanish

Partner in this project Andrea Esteban (Art Director)

Art Director: Paula Sotomayor

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